Sócios da QRoses Rollin Thorne e Talia Zeni com caixa Signature da marca em Portugal

About Us

QRoses was born from the desire to transform the way people give flowers. We believe a gift should go beyond its beauty and create a genuine emotional connection between the person who gives it and the person who receives it.

That is why we bring together premium long-stem roses from the Andes, meticulous handcrafted preparation and the exclusive QR-React™ to create elegant, memorable and truly unforgettable experiences.

QRoses founders Rollin Thorne and Talia Zeni.

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THE THREE PILLARS OF QROSES

  • Trabalhador a cultivar rosas premium em estufa nas montanhas dos Andes para a QRoses

    The Origin of Excellence

    Our premium roses are grown in the high-altitude regions of the Andes, where the unique climate, abundant sunlight and fertile soil produce larger blooms, stronger stems and more vibrant colours.

  • imagem da caixa signature da QRoses a mostrar a qualidade do embalagem | QRoses - buque-de-rosas-vermelhas-em-caixa-de-luxo

    The Elegance of Innovation

    Every box and bouquet is meticulously handcrafted and includes the exclusive QR-React™, allowing the recipient to share their reaction in real time. A unique combination of tradition, technology and emotion.

  • The QRoses Experience

    Every detail is thoughtfully considered to transform every gift into an unforgettable experience. From the careful selection of our roses to the final presentation, everything is designed to delight before, during and after the moment of giving.

OUR STORY

The story of QRoses began long before its arrival in Europe. It all started in Lima in 1994, when Rollin Thorne, then a 23-year-old university student, and Donald Hoskins, a young American finance professional from Ohio working at US Trust Peru, envisioned a completely new way of giving roses.

To them, a flower should never be just a flower. It should be a surprise, a declaration of love, a memory that lasts forever. Guided by that belief, Rollin made a decision that was as bold as it was symbolic: he sold the only asset he owned—the car his father had bought for him through years of hard work—to pursue an idea that many believed was impossible: reinventing the way people give flowers.

Shortly afterwards, he invited his lifelong friend Javier Pardo, with whom he had dreamed of building companies since their school days, to join the venture. Together, the three founders used the proceeds from the sale of the car to establish Rosatel in the small garage of Rollin’s parents’ home—the place where a journey began that would, decades later, give rise to QRoses.

  • Colagem histórica da Rosatel com Rollin Thorne, Javier Pardo, Jorge Arteta, Donald Hoskins e momentos marcantes da origem da marca floral

Rosatel went on to become one of the most innovative brands in the Latin American floral industry. With its iconic white luxury rose boxes, it redefined the art of giving flowers, transforming every gift into an elegant, emotional and memorable experience. Soon afterwards, entrepreneur Jorge Arteta joined the company, while Donald returned to the United States to begin the next chapter of his career.

Over the years, Rosatel established itself as a leading name in the industry, received the Business Creativity Award from the Peruvian University of Applied Sciences (UPC), and successfully expanded across Latin America, bringing its innovative vision to thousands of customers.

Years later, after selling his stake in Rosatel and beginning a new chapter of his life in Europe, Rollin brought with him far more than experience. He carried the same vision that had inspired the creation of his first company: the belief that giving flowers could be so much more than a beautiful gesture. That vision led to the creation of QRoses, a brand founded to elevate the art of giving flowers through the combination of premium roses, luxurious presentation and innovation.

  • Colagem da trajetória da QRoses em Portugal com loja física, carrinha personalizada, embalagens premium e momentos da marca em Cascais
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In 2024, now based in Portugal, that vision found a new expression with the creation of QRoses alongside his wife, Talia Zeni, and Janice Seinfeld. Together, they combined decades of expertise in the floral industry with a contemporary vision to create a brand designed for the European lifestyle—sophisticated, emotional and uncompromising in its pursuit of excellence.

But QRoses was born with an even greater ambition: to reinvent the experience of giving flowers. This vision led to the creation of the exclusive QR-React™—an innovation that allows recipients to share their reaction in real time, creating a unique emotional connection between the person giving the gift and the one receiving it.

Today, QRoses brings together premium long-stem roses grown in the Andes, meticulous handcrafted preparation, luxurious presentation and innovative technology to create truly unforgettable gifts. More than delivering flowers, we create moments that become lasting memories.

Because giving flowers is never just about flowers. It is about creating an emotion that lasts forever.

Your next unforgettable moment begins here.

Now that you’ve discovered our story, we invite you to explore the collections that bring the QRoses vision to life. Each creation is meticulously handcrafted to surprise, delight and transform life’s special moments into unforgettable memories.

Discover Our Collections