Sócios da QRoses Rollin Thorne e Talia Zeni com caixa Signature da marca em Portugal

About Us

We were born from a passion for beauty, elegance and the small details capable of transforming a simple gesture into a truly unforgettable moment.

Our roses come from the Andes, where the altitude, climate and fertile soil give rise to long-stem roses with firm petals and vibrant colours. Each QRoses box and bouquet is prepared by hand, with dedication and elegance, transforming every delivery into a unique and memorable experience.

In the photo: QRoses founders Rollin Thorne and Talia Zeni.

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  • Trabalhador a cultivar rosas premium em estufa nas montanhas dos Andes para a QRoses

    Grown in the heights of the Andes

    Our roses are grown in the high regions of the South American Andes, where the altitude, climate and natural light create long-stem roses with intense colours and a truly remarkable presence.

  • imagem da caixa signature da QRoses a mostrar a qualidade do embalagem | QRoses - buque-de-rosas-vermelhas-em-caixa-de-luxo

    Innovation with elegance

    At QRoses, innovation is part of every detail. From our Signature boxes to the QR-Card, we create new ways to offer roses with more emotion, sophistication and meaning.

  • Campanha QRoses com modelo segurando rosas pêssego e mensagem “Bloom With Intention” em ambiente urbano elegante

    A premium brand in motion

    QRoses combines design, communication and trend-driven aesthetics to transform flower delivery into a modern, elegant and memorable experience. More than roses, we create moments that leave a lasting impression.

OUR STORY

The story of QRoses began long before arriving in Europe.

It all started in Lima, in 1994, when Rollin Thorne, then a 23-year-old university student, and Donald Hoskins, a young American finance professional from Ohio working at US Trust Peru, imagined a completely different way of offering roses.

To them, a flower should never be just a flower: it should be a surprise, a statement, a memory.

Driven by that belief, Rollin made a decision as risky as it was symbolic. He sold the only valuable thing he owned — the car his father had given him with great sacrifice and which, despite being old, was his greatest treasure — to invest in an idea many considered improbable: reinventing the way people give flowers.

Shortly afterwards, he invited his best friend, Javier Pardo, with whom he had dreamed of creating businesses since their school days. And so, with the three founders and the capital raised from the sale of Rollin’s car, Rosatel was born in the garage of his parents’ home.

  • Colagem histórica da Rosatel com Rollin Thorne, Javier Pardo, Jorge Arteta, Donald Hoskins e momentos marcantes da origem da marca floral

Rosatel became a pioneering brand that would go on to revolutionise the floral market across Latin America. With its iconic white luxury rose boxes, it transformed flower delivery into an emotional, elegant and personalised experience.

Shortly afterwards, entrepreneur Jorge Arteta joined the project, while Donald decided to leave the business and return to the United States.

Within just a few years, Rosatel became a regional benchmark, received the Entrepreneurial Creativity Award from the Universidad Peruana de Ciencias Aplicadas (UPC), and successfully expanded into several Latin American countries.

Years later, after selling his stake in Rosatel and beginning a new chapter of life in Europe, Rollin carried with him the same intuition that had inspired his first great entrepreneurial adventure: the certainty that giving flowers can be far more than a beautiful gesture.

  • Colagem da trajetória da QRoses em Portugal com loja física, carrinha personalizada, embalagens premium e momentos da marca em Cascais
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In 2024, now based in Portugal, that vision was reborn with the creation of QRoses, alongside his wife, Talia Zeni, a lawyer with a master’s degree in Sustainable Development from the University of Barcelona and solid experience in logistics, operations and management, and Janice Seinfeld, who also took part in this initial stage of the project.

Together, they combine experience, aesthetic sensitivity and a contemporary vision to create a brand designed for the European lifestyle: sophisticated, emotional, precise in every detail and deeply committed to quality.

But QRoses was also born with a clear ambition: to bring the experience of giving flowers into a new era. That is why we developed the QR-Card, an innovative way to transform each gift into an even more personal, intimate and memorable message.

Through a QR code integrated into the card, the person receiving the gift can react to the message in real time, allowing the sender to receive that reaction and also take part in the emotion of the delivery.

In this way, the QR-Card transforms a beautiful gesture into a living connection between two people, extending the surprise beyond the moment the roses arrive.

And so QRoses was born — a brand that combines premium roses from the Andes, elegant design, technological innovation and a new way to celebrate love, gratitude, admiration and the moments that deserve to be remembered.

Today, QRoses is blooming in Portugal and beginning its expansion across Europe with a clear mission: to transform every delivery into an authentic, elegant and lasting emotion.

Because giving flowers is never just giving flowers. It is touching someone’s heart.

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