The Portuguese premiere of Rosebush Pruning brought together some of the biggest names in cinema, guests, and lovers of the seventh art in Lisbon for an evening marked by art, reflection, and emotion. Among the event's partners was QRoses, which had the honor of sponsoring the premiere and welcoming each guest with a premium rose, in a gesture designed to make this occasion even more memorable.
More than just a welcome gift, QRoses' presence arose from a natural affinity with the work. In Rosebush Pruning, roses occupy an important place in the narrative, taking on symbolic meaning that accompanies the story and invites the audience to reflect on human relationships. It was precisely this connection that made this collaboration so special.
A premiere that brought Karim Aïnouz to Lisbon
On July 13, director Karim Aïnouz was in Lisbon to present Rosebush Pruning to the Portuguese audience, in an exclusive session organized by Nitrato Films. The film follows an influential American family living in Spain, where secrets, family relationships, and hidden truths begin to emerge, testing the fragile balance between its members.
Internationally recognized for his visual language and the emotional intensity of his works, Karim Aïnouz once again explores complex characters and deeply human relationships, creating a narrative where every visual element contributes to the construction of the story.
The director's presence allowed the Portuguese audience to get a closer look at the creative process behind the film, making this premiere a particularly special moment for all present.
A rose for each guest
Upon arrival at the event, each guest was welcomed with a rose carefully prepared by QRoses.
It was a simple gesture, but meticulously planned. In a film where roses play a symbolic role within the narrative, offering a rose to each spectator became an elegant way to extend the experience beyond the cinema hall.
Each flower represented a moment of welcome, beauty, and attention to detail, accompanying the guests throughout the evening and helping to create a unique atmosphere from the very first moment.
At QRoses, we believe that a rose is much more than a flower. It is a way to express emotions, create connections, and transform small gestures into lasting memories. It was this spirit that we wanted to share with everyone present at this premiere.
A collaboration that emerged naturally
Some partnerships make sense from the very beginning.
In Rosebush Pruning, roses are not just an aesthetic element. They are part of the visual and symbolic language of the work, accompanying the development of the narrative and reinforcing the film's identity.
At QRoses, roses also hold a special place. They are the starting point for creating experiences that bring people together, evoke emotions, and celebrate important moments in life.
It was this connection — the recognition of the rose as a symbol capable of communicating much beyond its beauty — that made QRoses' presence at this Portuguese premiere natural.
Without attempting to interpret the film's message, the brand had the privilege of contributing to an evening where cinema and flowers shared the same space, enriching the guests' experience through a simple, elegant, and memorable gesture.
Photography: Joana Linda
Celebrating culture through flowers
For QRoses, supporting cultural initiatives means participating in experiences that bring people together through art, creativity, and emotion.
The premiere of Rosebush Pruning was an opportunity to be part of a unique moment in Portuguese cinema, collaborating with Nitrato Films and welcoming guests with a rose that symbolized hospitality, elegance, and attention to detail.
We will continue to support projects that value culture and authentic experiences, because we believe that flowers can also be part of how we experience cinema, music, art, and all the moments that deserve to be remembered.
Because, in the end, a great story can remain in memory for many years. And a small gesture, like offering a rose, can make that story even more unforgettable.
Photography: Joana Linda